Friday, March 8, 2013

SILA Illustration 51 opening night at Gallery Nucleus!


My painting of Penelope in was accepted along with other amazing artists into The Society of Illustrators of Los Angeles’ Illustration West 51, which will be showing at Gallery Nucleus starting this evening at 7:00.

Come join me for refreshments and check out of some of the artwork from the show and the Awards Ceremony which will take place at 8:00 pm.
External Link: SILA Illustration 51 opening night at Gallery Nucleus
Location: Gallery Nucleus
210 East Main Street, CA, 91801

Friday, December 14, 2012

Illustration Friday: Snow

Illustration Friday:

I thought this would be just the right illustration for Illustration Friday. Brrrrrr!!!

Media: Pen and ink, digital watercolor (Corel Painter) and Adobe Photoshop.
Penny, the Rude Penguin slaps her friend Peter into a snowbank and thinks it's hilarious, that mean girl.

Friday, November 16, 2012

Illustration Friday

Illustration Friday

I couldn't resist submitting this artwork for Illustration Friday, for this week's theme, which is "Zoom!" Who knew wienie dogs could zoom?

Wednesday, October 24, 2012

Daschund Race

I just found out - to my delight - that California State University Fullerton (CSUF) has decided to acquire my painting "Dachshund Race" for the university's permanent art collection.

Dachshund Race by Laura Hoffman, Mixed Media


Dachshund Race was inspired by an assignment to create a painting that is full of action. So I decided to challenge myself by painting a point of view one seldom sees. Dachshunds (also known as wiener dogs) are hilarious dogs - so low to the ground. So why not show a point of view that is even lower than a doxie's?

For the main character, I picked the dog I grew up with - my first exposure to the lure of the dachshund. Since then my sister Karen and I have fallen in love with the breed. The dog on the left is my current muse, Penny. Next dog is Ari, who was my 2nd doxie and the focal point is Jupi, my first dachshund ever. I loved that guy. He was also my first loss; when I was 13, he was hit by a car and we grieved as if we lost a sibling. The Dackels (German word for dachshunds) on the right are future dachshunds that will most likely come into my life - that is why they're painted with less detail - I just don't know them yet.

They all have the same goal, to hit the finish line and land in the arms of the one person they are loyal to. That is the thing with dachshunds; they pick one person to love and that one person becomes their absolute focus.

This painting has made the rounds; has been exhibited at two juried exhibits this year: The Brea MFA show and the OC Fair. Now it has found a permanent home after making its debut at CSUF in a three woman MFA art exhibit in December 2011 alongside Barbara Malley and Wendy Grieb, my colleagues at CSUF. So now the painting has gone full circle.

I am especially excited because CSUF is my alma mater - I earned my Bachelors of Art in Art there (go, Titans!) and now I'm back - earning my MFA - with a concentration in illustration, graduating in 2014.  Currently, I have the honor of teaching 2D design at the university.

To know this painting will hang there long after I'm gone makes me very happy.


Friday, October 12, 2012

Laura Hoffman « Illustration Friday

I had to take part in this week's Illustration Friday. The theme is Water.
Just so happens I'm painting watery scenes for the next three weeks for another book.
And it rained today.

Laura Hoffman « Illustration Friday

Wednesday, August 22, 2012

SCBWI Conference: Physical Book vs e-Book



One of the hot topics at the SCBWI Summer conference was that inevitable question: “Is the physical printed book, as we know it - dead?” The subtext of the question is asking if the advent of e-books is taking over print and if bookstores may be relegated to the dustbin of history. What does the future really hold for those of us who write, publish and illustrate books?

On August 4th, a panel of world-class editors, including Neal Porter, Tamar Brazis, Jordan Brown, Laura Godwin, Elise Howard and Farrin Jacobs all weighed in on the subject, and their answers surprised me – pleasantly.

Here is what was said:

In this climate of changes in technology, recessionary times and the demise of bookstores, children’s book publishing is trying to find equilibrium; but overall, the manufacturing of books is experiencing a general downgrade of quality.

  • Print books are becoming more archival, more collectible and more of a durable good. A book is an appreciated, treasured object that can be passed on to new generations of readers.
  • A book on an iPad is generally still pretty boring; sold as an app for 99 cents, but can cost $40,000.00 to make.

Be careful not to freak ourselves out. 80% of children’s book publishing is in print. There is always going to be a place for physical books.

“Digital” opens up possibilities and opportunities for more work, particularly for illustrators. With “digital” we have yet another venue that gets kids reading.

Practically, you are not going to give a kid an $800.00 iPad (although I have witnessed this numerous times to the contrary), but a book that costs $2.95 is pretty safe for a kid to chew, eat on, and splash stuff on. Expensive tablets will get lost, damaged and drowned in bathtubs. It’s much more practical to give a little kid an inexpensive physical book.

Y.A. (Young Adult) publishing is experiencing the greatest growth in e-book sales; now it’s about 50/50 paperbacks vs. e-books.

One editor said she is absolutely not engaged with digital; she loves the paper and format of a real physical book (applause rang out from the audience here).

In this digital landscape, the shift from physical book to e-book transforms what a book really is. E-Readers encourage the purchase of books. This is actually very exciting for us, as this encourages literacy, opens up more opportunities for those of us who work in the publishing industry – and many of us who are daunted by thick books with small print prefer the convenience of e-books.

The editor panel agreed that print books will strengthen as technology evolves, while e-books will also improve. Right now, the consensus is that e-books for children are just copies of print books that sometimes try to be “lame video games,” but some innovator is going to come out with e-book delivery that will knock the medium out of the park.

Kids are now “digital natives,” knowing a life only with all kinds of digital technology at their tiny fingertips. Any e-reader has to compete with the onslaught of diversions surrounding us. Books compete with movies, video games, social media and other things that move and blast the senses.  Creators of e-books for children must bear this in mind: a kid may go for a live action movie or game in favor of a weakly animated little picture book on an e-reader.

Finally, remember this: a book is a self-paced entertainment source. An animated thing is not. It’s up to the reader to turn the page.



Wednesday, August 15, 2012

SCBWI 2012: An Illustrator's Perspective, Part 1



2012 SCBWI Summer Conference: An illustrator’s perspective  Part I

I am recovering from spending 4 breathless, exciting, mind-bending days - that seemed like 8 days – at the annual summer SCBWI conference. SCBWI stands for:
Society of
Children’s
Book
Writers and
Illustrators.
Strange acronym, isn’t it? No one seems to know how to pronounce it.

I represent the ‘I’ as an illustrator – and as you can tell from my work, much of what I do is for children’s books, also known as kid lit.

This was my third conference. In 2010, my graduate advisor, Hala Swearingen, urged me to go – so I did, and it was great advice. I’ve been hooked ever since, since the kid in me is still very present and comes out when I’m illustrating anything. Even at this year’s conference, Cecilia Yung (Art director and VP of Penguin Young Readers Group) reminded us that we still have to entertain the little kid in us. But I’m jumping ahead of myself – that was from the “Illustrator Intensive,” that happened on Monday, 8/6/12.

The conference was full of info. Look for more blog posts on the conference, which you’ll relate to if you:
·      Have kids.
·      Read stories to kids.
·      Love art (especially for kids)
·      Love reading.
·      Have gone to SCBWI.
·      Are a kid at heart (that’s meeee!)

I stayed at the Hyatt, so I got a full immersion. I shared a room with Nadia Roldan, an illustrator and educator, who was a joy to share the experience with. She taught me so much about social media! Here is her blog: http://mizzleadventures.blogspot.com/, and she’s having a show on August 18th that must not be missed: http://www.rawartists.org/roldan

From the first day on, we were flooded with information. Just the stats were interesting: There were 1,234 attendees. 411 of us are published (I am fortunate to be among this population), and 941 were known to be female and 171 were known to be male. The rest had names that couldn’t be distinguished by gender.

The conference faculty likes to introduce themselves with a single word, like this:
   “moxi” – Linda Pratt
   “Flexibility” – Cecilia Yung
   “seduce (me)” – Neal Porter
   “climax” – Eugene Yelchin
   “dream” – Tony DeTerlizzi
   “charming” – Lauren Rille
   One faculty member – a famous YA (Young Adult) writer said: “penis!!!” and ran away –loved her!

   I would say: “Overwhelmed.”   And so would most of us who attended the conference.

Enough intro…here is the good stuff:

We heard from Arthur Levine, who has his own imprint with Scholastic, who told us that timelessness is a quality he looks for, when deciding on what to publish.

So I had a new word that supplanted “overwhelmed” – which is now: “timeless” –thanks to Arthur Levine.

     Then, Tony DiTerlizzi, a bestselling author and illustrator took the stage. He won a Caldecott Honor for his book: The Spider & The Fly. http://diterlizzi.com/home/
     He asked us to be aware of this, while working on a book for kids; e.g.: what does the 10-year old Tony want in a book?
      This is if you want to connect with your audience - if they're ten.
      Cecilia Yung asked us later, what does her 4-year-old self want in a picture book? This is if you want to connect with 4 year old kids...and you have to appeal to their parents who buy the books.
     We have to tap into the kids that still exist within us. If you’re not careful, every year we get older puts us a little further. You have to remember.

More later. I’m overwhelmed!! The kid in me wants to go out and play.

Look for Part II….