Thursday, September 5, 2013

SCBWI Published my Article!

Check out page 10 of the just-released Fall 2013 Society of Children's Book Writers and Illustrators SCBWI Kite Tails!

My moment with Henry Winkler (the Fonz!) has been immortalized - as well as my experience at the conference. 
You will also see my friends and fellow illustrators, Linda Silvestri and Heather Soodak and a few peak scenes from the 2013 summer SCBWI conference.

Read it here: http://www.scbwi.org/Resources/Documents/KT_Fall13.pdf

Here are even more of my favorite photos from the SCBWI Conference:

Henry Winkler and Laura Hoffman, August 2013  SCBWI Conference






Scenes from the Black & White Ball:





Rejection Letters
Rejection Letters
Black and White Ball Antics
Katy Betz looking awesome as a Zebra
Eliza Wheeler, Heather Soodak, Katy Betz, Linda Silvestri and Laura Hoffman, Illustrators.

Friday, August 16, 2013

So an illustrator goes to a SCBWI Conference….


….And comes home inspired. I am not alone.

After finishing the whirlwind of energy, learning, camaraderie and parties that was my 4th consecutive SCBWI conference since 2010, things are finally sinking in. Every year, I find myself in a different place in my journey as an illustrator, and the conference experience has helped me on my way. The more I attend these conferences, the more humbled I become, being surrounded by a sea of talent. 

Illustrators at the 2013 SCBWI Luncheon, 8/4/13


Illustrators are solitary creatures that hole up in our studios, balancing deadlines and practicing our craft so we often don’t get out much. Then suddenly—in a span of four action packed days, we take part in a shared experience with hundreds of like-minded people. We get a chance to view other visual artists’ portfolios, share our process and concerns - and find out we are not alone. I find that I learn as much from my fellow SCBWI attendees as the award-winning authors and illustrators, top editors and agents that speak to us.

Linda Silvestri & Laura Hoffman, Illustrators, 2013 SCBWI Conference


Eliza Wheeler, Heather Soodak, Katy Betz, Linda Silvestri & Laura Hoffman, Illustrators at the Black & White Ball


Where else can we learn from the genius of the imaginative illustrators as David Wiesner, hilarious John Scieszka and Jarrett Krosocza, as well as many others? Where else can we illustrators get our portfolios in front of top agents, leading art directors and publishers? I became hooked on the conferences by my second year of attendance, when I was “discovered” by my publisher; we have since created three books together - now read by tens of thousands.

Laura Hoffman's sketches and paintings show up for Learning A-Z's presentation, 8/2/13, SCBWI Conference.

At this year’s illustrator intensive, we had the opportunity to see where selected illustrators’ work fits into the children’s book market. I never want to miss the intensives – here is a day devoted just to our concerns. I felt like we were getting the “insider’s view” of what editors, art directors and agents really look for in hiring us, where we fit in and it can be very specific. Still, we were exhorted to break through boundaries, not limit content and it’s “OK to be scary.” One art director, Giuseppe Castellano, gave us this entirely refreshing advice, “Don’t focus on genre…. be who you are.” Oh, and they still want us to send out those postcards to remind them we are out there. 

Scene from Illustrators Intensive, SCBWI Conference 8/5/13







This year I came away with far more focus. I must have an “original voice” in my work. Fundamental craft, such as drawing skills, trained use of form and composition, as well as thoughtful choices of color palette are expected from us as narrative artists. We are challenged now to know our market—our target audience—and make pictures for them. And it goes beyond that. In this age of the constant onslaught of stimulation from media, video games and other unceasing distractions, our artwork must grab attention by providing extraordinarily unusual points of view, story telling, unexpected perspective and originality. Illustrators that stand out have a “signature style” that defines us. And humor, emotion and heart go a long way.

Thank you for reading my account in 500 words or less—now I’m going to go off and draw.

Next, I'll post my favorite highlights and photos from the award winning illustrator David Wiesner keynote and break-out meeting. I draw my greatest inspiration from him. Look for fun photos from the big Black & White ball that happened on Saturday night.

Thursday, August 1, 2013

Wait For It....

At last, my final painting told me: 'Ding!' It's done. I asked my friends on Facebook for suggestions on the title - the working title was The Treat.

Wait for it. Mixed Media Painting By Laura Hoffman

So far, my best friend, Jean Pasco, suggested my favorite so far, which is Wait For It....
which is exactly what these two ladies are doing. The gold is in hand, and it's all about IT, the goal, the treat.

I am getting ready to show new work over the weekend at the annual summer SCBWI conference that begins tomorrow! This painting will be part of the Penelope series.

Lately, being surrounded by wiener dogs (dachshunds) has really affected my choice of subject matter. We paint what we see, what we think about and what we love. This series will end up being part of a book - a work in progress coming to you soon.

Monday, July 29, 2013

Does a Painting Say 'Ding' When it's Done?

I've been painting this straight (kind of realistic) and have let this artwork sit for a couple of days.

My Mom and Dad's dog is in the background, with our Penelope dog in the foreground. The treat has not yet been visually revealed to them yet the scent has their complete attention.

These two are mature lady dachshunds who excel in the doggie-art of sleeping, cuddling and eating.  Now the promise of food is all there is.

Now I'm back at it, painting away on The Treat. Here is the work in progress:

The Treat (Work in Progress) by Laura Hoffman

This will evolve, this is just how the painting looks right now.

My ever present question remains: When do you know this is done? When to stop "dipping the brush?"

Here is the sketch:

Clean Pencil Sketch for The Treat by Laura Hoffman


OK, back to it....

Thursday, July 25, 2013

Dust Bunnies Sweeping up Awards

Dust Bunnies, a painting for the Idioms Project just swept up a second award at the OC Fair. This was a nice surprise. The fair is happening now through August 11.

2013 OC Fair - Laura Hoffman and Dust Bunnies
Run - don't walk - to the OC Fair and treat yourself to the usual indulgent food (chocolate covered bacon! Deep friend avocados and more!) and feast your eyes on award winning photography and fine arts.

Congratulations to all my students who placed and won awards!! The photo exhibit this year is worth the trip to the Fair. And please stop by and say hello to the Dust Bunnies.

More art is coming....


Tuesday, July 23, 2013

My New Postcard!!

I am very excited!

I just received my printed postcards for the upcoming summer Society of Childrens Books Writers and Illustrators (SCBWI) conference. Sometimes, I get nervous when sending artwork out for print.

This time, I am pleasantly surprised - these look great! I used Overnight Prints.


Dust Bunnies is part of the Idiom Series. I have plenty of these guys under my bed and in corners and do my best to capture them before they multiply.

Dust Bunnies has won several awards, including a Certificate of Merit from the Society of Illustrators of Los Angeles (SILA West) and an Honorable Mention for the 2013 OC Fair Visual Arts. I will be back at the OC Fair for Judge's Night this Thursday, July 25.

Thursday, July 18, 2013

Frisbee Dog

Frisbee Dog by Laura Hoffman  

I was going through my portfolio and found this beginning of an "Action" painting and decided to rework it today. Check out the Easter Egg in the frisbee - I was having fun. 

Just realized just about all of my portfolio pieces have animals in them. My love of animals - especially dogs and cats - is spilling over into my work. Being the youngest of three kids, I didn't have the chance to grow up around little children - instead, we always had dogs (dachshunds, can you tell?) and some feral cats as pets, and would draw wiener dogs and cats all over everything. Think I will never outgrow this habit.

Figuring out if this is finished enough to release into the wild.

Wednesday, July 17, 2013

New sketch: The Treat




The Treat  Sketch by Laura Hoffman:  July 17, 2013

Here is a new sketch - hot off the pencil today.
I'm going to paint it with all this energy emanating from the hand. It's all about that magic moment in time when the goodie is offered by their human.

This is Penelope and her aunt Ginger - two older lady dachshunds who are shamelessly motivated by treats.

Friday, June 28, 2013

I got artwork accepted in the OC Fair!

I just dropped off artwork to the OC Fair! This year's Fair is on from July 12 - August 11 in Costa Mesa. This year, the competition's tighter now that the competition is open to all of California.
The artwork that got in is called "Dust Bunnies" - a part of the Idiom Series.


Congratulations to my fellow artists and photography students for getting work into this tough juried competition!  I can't wait to see everyone's work hanging on the walls at the OC Fair. See you there!

Friday, May 31, 2013

Illustration Friday

Penelope in Bed, Mixed Media
This week's theme for Illustration Friday is "Sweet."
I couldn't help myself.
Here is Penelope in Bed - and this is really how my dachshund goes to sleep.

Illustration Friday

Friday, May 17, 2013

Illustration Friday

Selected pages from Penny the Rude Penguin, published in 2012.
Page 10: Peter forgives Penny
I submitted page 10 from Penny the Rude Penguin, published in 2012. Next, my publisher will be animating Penny and her offended friends. This page shows the repentant Penny getting rescued by her longtime friend, Peter - who ultimately forgives her for being such a mean girl.

Illustration Friday

Friday, March 8, 2013

SILA Illustration 51 opening night at Gallery Nucleus!


My painting of Penelope in was accepted along with other amazing artists into The Society of Illustrators of Los Angeles’ Illustration West 51, which will be showing at Gallery Nucleus starting this evening at 7:00.

Come join me for refreshments and check out of some of the artwork from the show and the Awards Ceremony which will take place at 8:00 pm.
External Link: SILA Illustration 51 opening night at Gallery Nucleus
Location: Gallery Nucleus
210 East Main Street, CA, 91801

Friday, December 14, 2012

Illustration Friday: Snow

Illustration Friday:

I thought this would be just the right illustration for Illustration Friday. Brrrrrr!!!

Media: Pen and ink, digital watercolor (Corel Painter) and Adobe Photoshop.
Penny, the Rude Penguin slaps her friend Peter into a snowbank and thinks it's hilarious, that mean girl.

Friday, November 16, 2012

Illustration Friday

Illustration Friday

I couldn't resist submitting this artwork for Illustration Friday, for this week's theme, which is "Zoom!" Who knew wienie dogs could zoom?

Wednesday, October 24, 2012

Daschund Race

I just found out - to my delight - that California State University Fullerton (CSUF) has decided to acquire my painting "Dachshund Race" for the university's permanent art collection.

Dachshund Race by Laura Hoffman, Mixed Media


Dachshund Race was inspired by an assignment to create a painting that is full of action. So I decided to challenge myself by painting a point of view one seldom sees. Dachshunds (also known as wiener dogs) are hilarious dogs - so low to the ground. So why not show a point of view that is even lower than a doxie's?

For the main character, I picked the dog I grew up with - my first exposure to the lure of the dachshund. Since then my sister Karen and I have fallen in love with the breed. The dog on the left is my current muse, Penny. Next dog is Ari, who was my 2nd doxie and the focal point is Jupi, my first dachshund ever. I loved that guy. He was also my first loss; when I was 13, he was hit by a car and we grieved as if we lost a sibling. The Dackels (German word for dachshunds) on the right are future dachshunds that will most likely come into my life - that is why they're painted with less detail - I just don't know them yet.

They all have the same goal, to hit the finish line and land in the arms of the one person they are loyal to. That is the thing with dachshunds; they pick one person to love and that one person becomes their absolute focus.

This painting has made the rounds; has been exhibited at two juried exhibits this year: The Brea MFA show and the OC Fair. Now it has found a permanent home after making its debut at CSUF in a three woman MFA art exhibit in December 2011 alongside Barbara Malley and Wendy Grieb, my colleagues at CSUF. So now the painting has gone full circle.

I am especially excited because CSUF is my alma mater - I earned my Bachelors of Art in Art there (go, Titans!) and now I'm back - earning my MFA - with a concentration in illustration, graduating in 2014.  Currently, I have the honor of teaching 2D design at the university.

To know this painting will hang there long after I'm gone makes me very happy.


Friday, October 12, 2012

Laura Hoffman « Illustration Friday

I had to take part in this week's Illustration Friday. The theme is Water.
Just so happens I'm painting watery scenes for the next three weeks for another book.
And it rained today.

Laura Hoffman « Illustration Friday

Wednesday, August 22, 2012

SCBWI Conference: Physical Book vs e-Book



One of the hot topics at the SCBWI Summer conference was that inevitable question: “Is the physical printed book, as we know it - dead?” The subtext of the question is asking if the advent of e-books is taking over print and if bookstores may be relegated to the dustbin of history. What does the future really hold for those of us who write, publish and illustrate books?

On August 4th, a panel of world-class editors, including Neal Porter, Tamar Brazis, Jordan Brown, Laura Godwin, Elise Howard and Farrin Jacobs all weighed in on the subject, and their answers surprised me – pleasantly.

Here is what was said:

In this climate of changes in technology, recessionary times and the demise of bookstores, children’s book publishing is trying to find equilibrium; but overall, the manufacturing of books is experiencing a general downgrade of quality.

  • Print books are becoming more archival, more collectible and more of a durable good. A book is an appreciated, treasured object that can be passed on to new generations of readers.
  • A book on an iPad is generally still pretty boring; sold as an app for 99 cents, but can cost $40,000.00 to make.

Be careful not to freak ourselves out. 80% of children’s book publishing is in print. There is always going to be a place for physical books.

“Digital” opens up possibilities and opportunities for more work, particularly for illustrators. With “digital” we have yet another venue that gets kids reading.

Practically, you are not going to give a kid an $800.00 iPad (although I have witnessed this numerous times to the contrary), but a book that costs $2.95 is pretty safe for a kid to chew, eat on, and splash stuff on. Expensive tablets will get lost, damaged and drowned in bathtubs. It’s much more practical to give a little kid an inexpensive physical book.

Y.A. (Young Adult) publishing is experiencing the greatest growth in e-book sales; now it’s about 50/50 paperbacks vs. e-books.

One editor said she is absolutely not engaged with digital; she loves the paper and format of a real physical book (applause rang out from the audience here).

In this digital landscape, the shift from physical book to e-book transforms what a book really is. E-Readers encourage the purchase of books. This is actually very exciting for us, as this encourages literacy, opens up more opportunities for those of us who work in the publishing industry – and many of us who are daunted by thick books with small print prefer the convenience of e-books.

The editor panel agreed that print books will strengthen as technology evolves, while e-books will also improve. Right now, the consensus is that e-books for children are just copies of print books that sometimes try to be “lame video games,” but some innovator is going to come out with e-book delivery that will knock the medium out of the park.

Kids are now “digital natives,” knowing a life only with all kinds of digital technology at their tiny fingertips. Any e-reader has to compete with the onslaught of diversions surrounding us. Books compete with movies, video games, social media and other things that move and blast the senses.  Creators of e-books for children must bear this in mind: a kid may go for a live action movie or game in favor of a weakly animated little picture book on an e-reader.

Finally, remember this: a book is a self-paced entertainment source. An animated thing is not. It’s up to the reader to turn the page.



Wednesday, August 15, 2012

SCBWI 2012: An Illustrator's Perspective, Part 1



2012 SCBWI Summer Conference: An illustrator’s perspective  Part I

I am recovering from spending 4 breathless, exciting, mind-bending days - that seemed like 8 days – at the annual summer SCBWI conference. SCBWI stands for:
Society of
Children’s
Book
Writers and
Illustrators.
Strange acronym, isn’t it? No one seems to know how to pronounce it.

I represent the ‘I’ as an illustrator – and as you can tell from my work, much of what I do is for children’s books, also known as kid lit.

This was my third conference. In 2010, my graduate advisor, Hala Swearingen, urged me to go – so I did, and it was great advice. I’ve been hooked ever since, since the kid in me is still very present and comes out when I’m illustrating anything. Even at this year’s conference, Cecilia Yung (Art director and VP of Penguin Young Readers Group) reminded us that we still have to entertain the little kid in us. But I’m jumping ahead of myself – that was from the “Illustrator Intensive,” that happened on Monday, 8/6/12.

The conference was full of info. Look for more blog posts on the conference, which you’ll relate to if you:
·      Have kids.
·      Read stories to kids.
·      Love art (especially for kids)
·      Love reading.
·      Have gone to SCBWI.
·      Are a kid at heart (that’s meeee!)

I stayed at the Hyatt, so I got a full immersion. I shared a room with Nadia Roldan, an illustrator and educator, who was a joy to share the experience with. She taught me so much about social media! Here is her blog: http://mizzleadventures.blogspot.com/, and she’s having a show on August 18th that must not be missed: http://www.rawartists.org/roldan

From the first day on, we were flooded with information. Just the stats were interesting: There were 1,234 attendees. 411 of us are published (I am fortunate to be among this population), and 941 were known to be female and 171 were known to be male. The rest had names that couldn’t be distinguished by gender.

The conference faculty likes to introduce themselves with a single word, like this:
   “moxi” – Linda Pratt
   “Flexibility” – Cecilia Yung
   “seduce (me)” – Neal Porter
   “climax” – Eugene Yelchin
   “dream” – Tony DeTerlizzi
   “charming” – Lauren Rille
   One faculty member – a famous YA (Young Adult) writer said: “penis!!!” and ran away –loved her!

   I would say: “Overwhelmed.”   And so would most of us who attended the conference.

Enough intro…here is the good stuff:

We heard from Arthur Levine, who has his own imprint with Scholastic, who told us that timelessness is a quality he looks for, when deciding on what to publish.

So I had a new word that supplanted “overwhelmed” – which is now: “timeless” –thanks to Arthur Levine.

     Then, Tony DiTerlizzi, a bestselling author and illustrator took the stage. He won a Caldecott Honor for his book: The Spider & The Fly. http://diterlizzi.com/home/
     He asked us to be aware of this, while working on a book for kids; e.g.: what does the 10-year old Tony want in a book?
      This is if you want to connect with your audience - if they're ten.
      Cecilia Yung asked us later, what does her 4-year-old self want in a picture book? This is if you want to connect with 4 year old kids...and you have to appeal to their parents who buy the books.
     We have to tap into the kids that still exist within us. If you’re not careful, every year we get older puts us a little further. You have to remember.

More later. I’m overwhelmed!! The kid in me wants to go out and play.

Look for Part II….

Wednesday, August 8, 2012

Fat Cat

Not too long ago I started a series of Idiom paintings.
Idioms are so much fun to illustrate, providing a golden opportunity to show what a phrase or play on words means to me.

Just like in my other idiom painting "Holy Cow,"
http://laurahoffmanart.blogspot.com/2012/08/holy-cow.html
the idiom "Fat Cat" brings ups up all kinds of ideas about what it really means to be a fat cat.

Fat Cat is a political term originally meant to describe a filthy-rich political donor who is able to buy access and influence, to fuel that rich person's personal gain. Fat Cats can live easy off the work of others.

Here is my Fat Cat painting:

Fat Cat by Laura Hoffman


Here is what inspired me to paint Fat Cat, painted while we were going through the bank bail outs in 2008 - 2009:

Thomas Nast
Thomas Nast (1840-1902), the American illustrator known for coming up with the look of Santa Claus, mocked Tammany Hall's notorious king of corruption, Boss Tweed - the quintessential fat cat of his day.


Through years of fearless caricature, Nast's illustrations helped promote the downfall of one of New York City's most crooked and corrupt politicians. His merciless political cartoons helped identify and bring down fat cat Boss Tweed, who ended up dying in jail in 1878.
 

It is estimated that Tweed and his cronies stole anywhere from $400 million to $2 billion dollars in today's terms during a two year period from 1870 to 1871. Legend has it that Boss Tweed offered Thomas Nast $1 million to "Stop them damn cartoons!" But Nast refused the bribe.


Here is my sketchbook  drawing of my version of a Fat Cat:

Fat Cat sketch
Fat Cat in progress.
Finished painting of Fat Cat, by Laura Hoffman


Fat Cat was first sketched, then painted using mixed media. The stripes are applied last, following the fat stuffy contours of the Fat Cat's body. Look closely, and you'll find his gold watch straining against his pin striped suit and the glow of his fat cigar. His fluffy hair is poofing out of his 3 piece suit in unfortunate places.


Fat Cat, my painting, has made the rounds!
It won entry and a certificate of merit in SI-LA (Society of Illustration of Los Angeles) Illustration West #48 competition and exhibition (March 2010).

From Society of Illustrators web site - Fat Cat entry on Si-La West #48


Fat Cat has hung proudly in a few exhibitions at CSUF (California State University Fullerton).
Laura Hoffman in front of her paintings at CSUF's Evolving Narratives MFA show
 
Here I am at the Evolving Narratives MFA Illustration show, curated by Barbara Malley.


I donated Fat Cat to LCAD’s (Laguna College of Art & Design) annual Collector’s Choice fundraiser.

Another version of Fat Cat is hanging now at the Orange County Fair until August 12.































Thursday, August 2, 2012

Aesops Fable: The Milk Maid

Recently, I illustrated a very classic Aesops Fable, "The Tale of the Milkmaid." It's also known as "The Milkmaid and Her Pail," or simply, "The Milkmaid."

Growing up, I always heard my folks say, "Don't count your chickens until they're hatched." The milkmaid is really me in my more clueless state in my teens and early twenties. Sometimes that little milkmaid still comes out to haunt me.

Here it is, illustrated:


End paper
cover

Pages 2 & 3

Page 4 & 5 spread






Pages 6 & 7
P. 8

End paper

"A Farmer's daughter was carrying her Pail of milk from the field to the farmhouse, when she fell into a daydream.

She imagined, the money for which this milk will be sold will buy at least three hundred eggs which will produce two hundred and fifty chickens.
I’ll sell them and get enough money to buy a beautiful new gown. I’ll look so glamorous that everyone will want me. I’ll be rich and famous!
But as she ran to escape from her imaginary throng of suitors, she tripped and fell. The pail of milk crashed to the ground with all her dreams.
Moral of the story:
Don't count your chickens before they are hatched!"
I made the drawings with my favorite pencils: Tombow Mono pencils on cold press paper. 
      Just last month, I re-cast the chicks again for a new illustration project I just finished for Dickson Louie, a professor for UC Davis. He needed me to create a spot illustration for a textbook on technology that was a lot of fun to work on. This new project deserves its own post - coming very soon. The book gets published later this month.
Here is a preview with my chicks (they're cute, why not bring them back?):