Showing posts with label laura hoffman. Show all posts
Showing posts with label laura hoffman. Show all posts

Thursday, September 5, 2013

SCBWI Published my Article!

Check out page 10 of the just-released Fall 2013 Society of Children's Book Writers and Illustrators SCBWI Kite Tails!

My moment with Henry Winkler (the Fonz!) has been immortalized - as well as my experience at the conference. 
You will also see my friends and fellow illustrators, Linda Silvestri and Heather Soodak and a few peak scenes from the 2013 summer SCBWI conference.

Read it here: http://www.scbwi.org/Resources/Documents/KT_Fall13.pdf

Here are even more of my favorite photos from the SCBWI Conference:

Henry Winkler and Laura Hoffman, August 2013  SCBWI Conference






Scenes from the Black & White Ball:





Rejection Letters
Rejection Letters
Black and White Ball Antics
Katy Betz looking awesome as a Zebra
Eliza Wheeler, Heather Soodak, Katy Betz, Linda Silvestri and Laura Hoffman, Illustrators.

Friday, August 16, 2013

So an illustrator goes to a SCBWI Conference….


….And comes home inspired. I am not alone.

After finishing the whirlwind of energy, learning, camaraderie and parties that was my 4th consecutive SCBWI conference since 2010, things are finally sinking in. Every year, I find myself in a different place in my journey as an illustrator, and the conference experience has helped me on my way. The more I attend these conferences, the more humbled I become, being surrounded by a sea of talent. 

Illustrators at the 2013 SCBWI Luncheon, 8/4/13


Illustrators are solitary creatures that hole up in our studios, balancing deadlines and practicing our craft so we often don’t get out much. Then suddenly—in a span of four action packed days, we take part in a shared experience with hundreds of like-minded people. We get a chance to view other visual artists’ portfolios, share our process and concerns - and find out we are not alone. I find that I learn as much from my fellow SCBWI attendees as the award-winning authors and illustrators, top editors and agents that speak to us.

Linda Silvestri & Laura Hoffman, Illustrators, 2013 SCBWI Conference


Eliza Wheeler, Heather Soodak, Katy Betz, Linda Silvestri & Laura Hoffman, Illustrators at the Black & White Ball


Where else can we learn from the genius of the imaginative illustrators as David Wiesner, hilarious John Scieszka and Jarrett Krosocza, as well as many others? Where else can we illustrators get our portfolios in front of top agents, leading art directors and publishers? I became hooked on the conferences by my second year of attendance, when I was “discovered” by my publisher; we have since created three books together - now read by tens of thousands.

Laura Hoffman's sketches and paintings show up for Learning A-Z's presentation, 8/2/13, SCBWI Conference.

At this year’s illustrator intensive, we had the opportunity to see where selected illustrators’ work fits into the children’s book market. I never want to miss the intensives – here is a day devoted just to our concerns. I felt like we were getting the “insider’s view” of what editors, art directors and agents really look for in hiring us, where we fit in and it can be very specific. Still, we were exhorted to break through boundaries, not limit content and it’s “OK to be scary.” One art director, Giuseppe Castellano, gave us this entirely refreshing advice, “Don’t focus on genre…. be who you are.” Oh, and they still want us to send out those postcards to remind them we are out there. 

Scene from Illustrators Intensive, SCBWI Conference 8/5/13







This year I came away with far more focus. I must have an “original voice” in my work. Fundamental craft, such as drawing skills, trained use of form and composition, as well as thoughtful choices of color palette are expected from us as narrative artists. We are challenged now to know our market—our target audience—and make pictures for them. And it goes beyond that. In this age of the constant onslaught of stimulation from media, video games and other unceasing distractions, our artwork must grab attention by providing extraordinarily unusual points of view, story telling, unexpected perspective and originality. Illustrators that stand out have a “signature style” that defines us. And humor, emotion and heart go a long way.

Thank you for reading my account in 500 words or less—now I’m going to go off and draw.

Next, I'll post my favorite highlights and photos from the award winning illustrator David Wiesner keynote and break-out meeting. I draw my greatest inspiration from him. Look for fun photos from the big Black & White ball that happened on Saturday night.

Thursday, August 1, 2013

Wait For It....

At last, my final painting told me: 'Ding!' It's done. I asked my friends on Facebook for suggestions on the title - the working title was The Treat.

Wait for it. Mixed Media Painting By Laura Hoffman

So far, my best friend, Jean Pasco, suggested my favorite so far, which is Wait For It....
which is exactly what these two ladies are doing. The gold is in hand, and it's all about IT, the goal, the treat.

I am getting ready to show new work over the weekend at the annual summer SCBWI conference that begins tomorrow! This painting will be part of the Penelope series.

Lately, being surrounded by wiener dogs (dachshunds) has really affected my choice of subject matter. We paint what we see, what we think about and what we love. This series will end up being part of a book - a work in progress coming to you soon.

Monday, July 29, 2013

Does a Painting Say 'Ding' When it's Done?

I've been painting this straight (kind of realistic) and have let this artwork sit for a couple of days.

My Mom and Dad's dog is in the background, with our Penelope dog in the foreground. The treat has not yet been visually revealed to them yet the scent has their complete attention.

These two are mature lady dachshunds who excel in the doggie-art of sleeping, cuddling and eating.  Now the promise of food is all there is.

Now I'm back at it, painting away on The Treat. Here is the work in progress:

The Treat (Work in Progress) by Laura Hoffman

This will evolve, this is just how the painting looks right now.

My ever present question remains: When do you know this is done? When to stop "dipping the brush?"

Here is the sketch:

Clean Pencil Sketch for The Treat by Laura Hoffman


OK, back to it....

Thursday, July 25, 2013

Dust Bunnies Sweeping up Awards

Dust Bunnies, a painting for the Idioms Project just swept up a second award at the OC Fair. This was a nice surprise. The fair is happening now through August 11.

2013 OC Fair - Laura Hoffman and Dust Bunnies
Run - don't walk - to the OC Fair and treat yourself to the usual indulgent food (chocolate covered bacon! Deep friend avocados and more!) and feast your eyes on award winning photography and fine arts.

Congratulations to all my students who placed and won awards!! The photo exhibit this year is worth the trip to the Fair. And please stop by and say hello to the Dust Bunnies.

More art is coming....


Tuesday, July 23, 2013

My New Postcard!!

I am very excited!

I just received my printed postcards for the upcoming summer Society of Childrens Books Writers and Illustrators (SCBWI) conference. Sometimes, I get nervous when sending artwork out for print.

This time, I am pleasantly surprised - these look great! I used Overnight Prints.


Dust Bunnies is part of the Idiom Series. I have plenty of these guys under my bed and in corners and do my best to capture them before they multiply.

Dust Bunnies has won several awards, including a Certificate of Merit from the Society of Illustrators of Los Angeles (SILA West) and an Honorable Mention for the 2013 OC Fair Visual Arts. I will be back at the OC Fair for Judge's Night this Thursday, July 25.

Wednesday, July 17, 2013

New sketch: The Treat




The Treat  Sketch by Laura Hoffman:  July 17, 2013

Here is a new sketch - hot off the pencil today.
I'm going to paint it with all this energy emanating from the hand. It's all about that magic moment in time when the goodie is offered by their human.

This is Penelope and her aunt Ginger - two older lady dachshunds who are shamelessly motivated by treats.

Thursday, August 2, 2012

Aesops Fable: The Milk Maid

Recently, I illustrated a very classic Aesops Fable, "The Tale of the Milkmaid." It's also known as "The Milkmaid and Her Pail," or simply, "The Milkmaid."

Growing up, I always heard my folks say, "Don't count your chickens until they're hatched." The milkmaid is really me in my more clueless state in my teens and early twenties. Sometimes that little milkmaid still comes out to haunt me.

Here it is, illustrated:


End paper
cover

Pages 2 & 3

Page 4 & 5 spread






Pages 6 & 7
P. 8

End paper

"A Farmer's daughter was carrying her Pail of milk from the field to the farmhouse, when she fell into a daydream.

She imagined, the money for which this milk will be sold will buy at least three hundred eggs which will produce two hundred and fifty chickens.
I’ll sell them and get enough money to buy a beautiful new gown. I’ll look so glamorous that everyone will want me. I’ll be rich and famous!
But as she ran to escape from her imaginary throng of suitors, she tripped and fell. The pail of milk crashed to the ground with all her dreams.
Moral of the story:
Don't count your chickens before they are hatched!"
I made the drawings with my favorite pencils: Tombow Mono pencils on cold press paper. 
      Just last month, I re-cast the chicks again for a new illustration project I just finished for Dickson Louie, a professor for UC Davis. He needed me to create a spot illustration for a textbook on technology that was a lot of fun to work on. This new project deserves its own post - coming very soon. The book gets published later this month.
Here is a preview with my chicks (they're cute, why not bring them back?):



Tuesday, July 31, 2012

Artwork at the OC Fair!

For years, I have been encouraging - and even insisting - that my students should enter their best work in the Orange County Fair. After going to the OC Fair this year, I am thrilled to find over 60 of my students' work is hanging in the photography area in the Visual Arts building. Many have earned medals.

So then, I decided to submit some of my artwork to this juried exhibition. The cool thing is that millions of people file through the exhibits and see the work. It's not easy to get in. Only about 1 in 5 photography submissions make it past the jurors, while 2 in 5 fine art submissions make it in.

So here is my work that made it in:
Fat Cat  and Racing Dachshunds
It's a trip to hang out and overhear what people say while passing by the artwork. This happened accidentally; I happened to be grabbing for my camera and watched people react. Some folks took pictures with little smart phones, and most smiled and laughed - which made my day. One guy said, Oh, I love wienies!! I'd totally buy this if it wasn't $600.00!"

Prints are available through my web site, though - with the watermark removed:
http://www.laurahoffmanart.com.

That's me in front of my artwork at the OC Fair


Ted looking at the art.

After spending hours at the Visual Arts galleries - there is so much to see - we headed over to my next favorite fair hang-out (besides the wine bar - recommend!), the livestock area. Living in Orange County, you rarely get a chance to get up close and personal to beasties, unless you get to the fairs. I love animals, drawing and painting animals, telling stories about animals, and photographing animals.





So this was one of the things that bothered me at the OC Fair - they had these guys right next to the bacon stands.  Even chocolate-covered bacon. I won't tell them.

Get to the OC Fair, if only to see the artwork. OK, the food is amazing also and most of it is sinfully fattening - but you'll wear it off. The rides are a blast also. So are the concerts - and don't miss the wine bar, seriously.

Inspired to create a blog

It's already the last day in July - what a busy summer I'm having!

Right now, I'm all excited; I'm feverishly getting ready for the upcoming SCBWI conference, held every summer in Los Angeles. This is where "my people" - my fellow illustrators who work their magic making artwork for kids - get together and learn from publishers, top talented published illustrators and amazing writers from all over the world.
       Here is my bio on the SCBWI site:

SCBWI stands for: Society of Childrens Book Writers and Illustrators.

My portfolio for the conference is all ready. This year I actually did spring for a decent portfolio case that hopefully won't come apart when 100s of people plow through the pages at the portfolio showcase. This is also where publishers, art directors, creative directors, agents and editors peruse our artwork. No pressure here :)

So I am inspired to join the many illustrators and photographers (I live a double life - I do both things professionally) who blog. I'll share my process; sketches, artwork, thoughts and other content as the days and weeks go by. I have a lot of catching up to do!!

Now to add blog entries and update my website...which is the next big project I'll work on. Happily, I have been very busy with lots of freelance illustration work for clients, and getting ready for a fresh new semester at my two schools - CSUF - where I'm earning my Masters in Fine Art, and Saddleback - where I teach part time. So look for more blog posts to come....!

Oh, here is a sneak peek at my latest postcard....